The conventional reading of Dallas calls it a modern city. The skyline tells that story. The downtown towers, the Uptown high-rises, and the corporate campuses in Frisco and Plano reinforce the impression. The new-construction master-planned communities pushing north into Collin County add to the picture, as does the Dallas Cowboys headquarters in Frisco. The reading is incomplete. Dallas’s two highest-net-worth residential enclaves are not new at all. Highland Park and University Park, together known as the Park Cities, were laid out beginning in 1907 and were never annexed by Dallas. The two municipalities sit as separate jurisdictions inside the city’s geographic envelope, with their own school district, their own police, their own zoning, and their own preservation discipline. The integration brief in Highland Park is a heritage brief. Stone Tudors, original millwork, plaster walls, restoration discipline, and homeowners whose families have held the property across multiple generations.
The integration brief in modern Dallas is the opposite. Preston Hollow estate-scale new construction along Strait Lane operates on one set of conventions. Frisco master-planned development and Plano corporate-corridor luxury operate on a different set. Southlake Carroll-school-district equestrian properties and Uptown high-rise condo work add two more. All of them approach technology specification from a clean slate. Outside both, the metroplex extends across Fort Worth, Arlington, Irving, Las Colinas, and the broader DFW region with a different mix of architectural eras and price tiers. Three tests narrowed the wider DFW integrator pool to the four below. The first test is dealer-tier credential depth on at least one of the major luxury control platforms. Lutron Platinum, Lutron HomeWorks QSX certified, Crestron certified, Savant Ambassador, Control4 Certified Showroom, HTA Certified Luxury, and HTA Estate are the credential markers that count. The second test is operating tenure of at least two decades. That floor puts the integrator’s earliest installations across multiple platform-generation cycles. It also means the team that built the original system is still around to service it. The third test is operational match with the actual DFW luxury submarkets. Each finalist runs either a verifiable street address or a service-area-only model. Each carries active dealer credentials, a named team, and a project portfolio in Park Cities, Preston Hollow, Southlake, Frisco, or one of the equivalent submarkets.
Quick Comparison
| Firm | Founded / Tenure | Primary Platforms | Geographic Focus |
|---|---|---|---|
| Starpower | 30+ years (since 1995) | Lutron Platinum Dealer, Control4 Certified Showroom, Crestron, Sub-Zero / Wolf appliances | Dallas (Mockingbird Station + North Dallas), Southlake, Texas + Arizona |
| Texadia Systems | CE Pro Top 100 (2019, 2021, 2025) | Control4 Diamond Dealer, Crestron, Savant, Lutron, Sonos, Alarm.com | Addison HQ, DFW commercial + residential, Fort Worth |
| Evolve Technologies | 14+ years (since 2011), HTA Certified Luxury, HTA Design Partner | Control4, Lutron HomeWorks QS, Ketra, Sonance, Triad, TRUFIG, Josh AI | Dallas (Beatrice St 75208), Highland Park, Southlake, Park Cities |
| Complete Elite Technologies | 20+ years (since 2003), Family-Owned | Lutron HomeWorks QSX, RadioRA 3, Caseta, Palladiom, Ketra, Sonance | Preston Hollow, Highland Park, University Park, Plano, Frisco |
1. Starpower
Address: 5319 E Mockingbird Ln, Dallas, TX (Mockingbird Station)
Other locations: Southlake, TX; Houston, TX; Plano, TX; Scottsdale, AZ
Website: https://www.star-power.com
Mockingbird Station Showroom Anchor
Starpower operates the largest home technology showroom in Dallas at 20,000 square feet inside Mockingbird Station near the intersection of Mockingbird Lane and North Central Expressway. The showroom holds working home theater rooms, full kitchen vignettes with operational Sub-Zero refrigeration and Wolf cooking appliances, smart home demonstrations, premium seating galleries, and working Lutron lighting displays. The location sits within minutes of Highland Park, University Park, Preston Hollow, and Uptown. Starpower was founded in 1995 in Dallas and has expanded to multiple Texas and Arizona showrooms over three decades of operation.
Lutron Platinum and Control4 Certified Showroom Status
Starpower carries Lutron Platinum Dealer status, which is Lutron’s highest residential-channel designation, recognizing both installation volume and certification depth across HomeWorks, RadioRA, and Caseta tiers. The Starpower team is also a Control4 Certified Showroom, a CEDIA member, and a Crestron certified dealer. Certified designers and technicians on the team hold credentials from CEDIA, Control4, Lutron, and major AV manufacturers. The in-house team handles every project without subcontracting.
Multi-State Operating Footprint
Beyond the Dallas Mockingbird Station flagship, Starpower runs locations in Southlake (the eastern edge of the Carroll-school-district luxury corridor), Houston, Plano (the corporate-residential corridor north of Dallas), and Scottsdale, Arizona. The multi-state model allows Starpower to handle multi-residence portfolios for clients with primary residences in DFW and secondary residences in Arizona. Founders include Marty Maged, the co-founder leading Starpower since 1995. The dealer operates as a multi-state custom home electronics operation. The Star Companies leadership team includes a chairman with 44 years of home furnishings experience.
Brand Catalog Spanning Two Hundred Partners
Starpower partners with more than 200 premium brands across appliance, audio, video, control, lighting, and architectural categories. The appliance side carries Sub-Zero, Wolf, and Thermador. The audio side spans Bowers and Wilkins, JBL, Sony, and Bang and Olufsen. The control side anchors on Lutron Platinum, Crestron, and Control4. The video side ships Sony and Samsung. The architectural-integration side delivers motorized shading, structured wiring, outdoor living and entertainment systems, and security and alarm work. Customer testimonials describe whole-home audio installations, multi-room home theaters, and integrated kitchen-and-AV projects.
Starpower’s stated service profile spans Dallas estates with showroom demonstration requirements, multi-residence portfolios extending to Southlake and Scottsdale, and trophy-home builds with appliance-and-AV integration through a single source.
2. Texadia Systems
Address: 4355 Excel Parkway, Suite 600, Addison, TX 75001
Phone: (214) 956-5820
Website: https://texadiasystems.com
Licenses: Texas Alarm and Fire License B07351701 / ACR-2316281, Electrical 36724
Addison Headquarters and Steve Burke Lineage
Texadia Systems operates from an Addison headquarters at 4355 Excel Parkway, Suite 600, in the corporate corridor north of Dallas. Texadia Systems was founded in November 2013 by CEO Steve Burke (CTS-certified, Texas A&M Engineering Technology BS, prior decade as Regional Vice President at Data Projections). The team has grown to 46 people across commercial and residential divisions. In 2018, Texadia merged with DM Home, a 15-year residential AV firm founded in 2003. The combined company formed Texadia Home Technologies as the dedicated residential division. Mike Oborny serves as President of the residential side. Senior leadership includes Executive Vice President Dawna Payne, Controller Sheri Smith, VP Operations Commercial Scott Heaney, and VP Operations Residential Chris Hollenbeck. The commercial side runs through VP Commercial Business Development Trent Godby (CTS) and Design Engineer Matt Ryan. Project management staff includes Mark Davis, Chris Todora, Emerson Manzanares, and Ashley Underhill. Residential leadership includes Christopher Dennis and Matt Jones (Residential Design Managers) along with Landon Staats and Cole Payne (Residential Account Managers). Security work runs through Manager Alberto Carabias.
CE Pro Top 100 Three-Year Recognition
Texadia ranks on the CE Pro Top 100 Largest Custom Electronics Integrators in North America in 2025, 2021, and 2019. CE Pro Top 100 is judged on annual revenue, project volume, and operational scale relative to the broader custom integration field. Texadia also earned a 2019 CE Pro Best Combo Design and Tech Project Bronze Award. Recognition extends beyond CE Pro: Inc. 5000 (2019 and 2020) for fastest-growing private companies in America and Texas, and SMU Cox Dallas 100 (2017 and 2019) for fastest-growing Dallas businesses. Industry memberships include CEDIA, ALA, AVIXA, USAV, HTSA, and NSCA.
Crestron Savant Control4 Trio
Texadia Systems operates as a Crestron, Savant, and Control4 dealer simultaneously. The simultaneous dealer authorization across the three primary luxury control platforms means the platform recommendation comes from the project requirement instead of from a single-platform default. The Control4 side carries Diamond Dealer status, which is Control4’s highest dealer tier. Texadia is the highest-ranked Control4 Diamond Dealer in the Dallas-Fort Worth area for four consecutive years, with an immersive Control4 showroom at the Addison location. Lutron handles the lighting and shading layer. Sonos handles distributed audio for projects that do not require a higher-tier audio platform. Alarm.com handles security integration. Ketra handles tunable lighting on projects that specify circadian or human-centric lighting.
Design-Build Process Orientation
Texadia operates as a full-service Design/Build firm rather than a project-by-project installer. The documented process runs through consultative design, installation, and ongoing support across complex audio, video, lighting, security, and low-voltage technology solutions for both luxury homes and commercial environments. Service plans are available for both commercial and residential clients. Listed testimonials include Communities Foundation of Texas (commercial AV), K2 Construction (general contractor partnership), Granite Properties (commercial real estate), and named residential clients (Scott B., Kat P., Greg B., Lauryn B.).
Texadia Systems’ stated service profile spans Dallas residences requiring integrated multi-platform breadth, with Inc. 5000-tier operational scale and simultaneous dealer authorization across Control4, Crestron, and Savant.
3. Evolve Technologies
Address: 2327 Beatrice St., Dallas, TX 75208
Phone: (972) 200-7087
Website: https://evolvedallas.com
License: Security License #B29769501
Beatrice Street Office in Dallas 75208
Evolve Technologies operates from a Beatrice Street office in the 75208 corridor of Dallas, serving Highland Park, Southlake, and the broader Dallas-Fort Worth area. Evolve was founded in October 2011 by three industry specialists: Bryce Richardson (Owner), Josh Little (Owner), and Joshua Allred (Owner). Bryce Richardson and Josh Little met as students at Texas A&M University in College Station, where Bryce hired Josh as a sales associate at Circuit City. After moving to Dallas in 2011, the team built early Park Cities references through Watermark builder Ben Coats and grew the dealer-builder pipeline from there. Evolve Technologies carries HTA Certified Luxury designation, which is HTA’s tier for integrators handling whole-home technology projects in luxury residences. Evolve is also an HTA Design Partner, which is HTA’s separate designation for design-minded firms that consult proactively with architects, interior designers, and builders during the design phase. The dual HTA status (Certified Luxury plus Design Partner) is meaningful in the Dallas trade-channel market because Highland Park and Southlake projects typically run through architect-designer-builder pipelines.
HTA Luxury and HTA Design Partner Dual Status
HTA (Home Technology Association) is one of the two primary third-party certification bodies in the residential integration industry. The Certified Luxury tier targets integrators whose project portfolio holds multiple whole-home technology systems in homes priced and scoped at the luxury threshold. The Design Partner designation is awarded to firms that operate as part of the architect-designer-builder team. Holding both designations simultaneously signals an integrator structured for the trade-channel pipeline.
Lutron HomeWorks QS and Ketra Specialty
The brand catalog centers on Lutron HomeWorks QS for whole-home lighting and shading control and Ketra for tunable LED lighting. Ketra is Lutron’s premium tunable-lighting platform, used for human-centric lighting that mimics the daylight color cycle from sunrise warm through midday cool back through sunset warm. Ketra integrates with HomeWorks QS to coordinate shading, lighting, and color temperature in a single control plane. The audio side runs Sonance (in-wall, in-ceiling, and outdoor speakers from the Dana Innovations parent company) and Triad (bespoke architectural speakers built-to-order at the Portland facility). Screen Innovations supplies projection screens like the ambient-light-rejecting models. Séura supplies smart mirror and outdoor TV solutions. TRUFIG provides flush-and-trimless integration finishes for keypads, speakers, vents, and outlets. Josh AI handles voice-controlled automation.
Highland Park and Southlake Concentration
Evolve concentrates project work in Highland Park (the older luxury enclave with restoration and preservation discipline), Southlake (the newer luxury market in northeast Tarrant County), and the broader Dallas-area. Service offerings span home control, lighting, shading, surveillance, video, audio, and design integration. The dealer’s listed gallery shows project photography across living rooms, kitchens, theater rooms, and outdoor spaces.
Evolve Technologies’ stated service profile spans Highland Park renovations led by architects and interior designers specifying technology into architectural drawings, and Southlake new-construction projects with Ketra tunable lighting in the wellness brief.
4. Complete Elite Technologies
Phone: (972) 807-0075
Website: https://complete-elite.tech
Service area: Preston Hollow, Highland Park, University Park, Plano, Frisco, and DFW
Licenses: Texas Alarm License #B12702301, ACR License #2536735
Matt Box and the Family-Owned Operating Model
Complete Elite Technologies (CET) operates as a family-owned firm with owner Matt Box personally overseeing every luxury installation. Matt Box and a senior technician handle initial in-home consultations, and the in-house licensed technician team handles every subsequent phase of the project. CET does not subcontract any work. The family-owned model has been in operation for 20-plus years, completing luxury smart home projects across the DFW area since 2003. CET also runs commercial work (Honda and VW dealerships, Chick-fil-A locations) which Complete Elite Technologies uses as the operational reference for residential reliability.
Lutron HomeWorks QSX with No Subcontractor Discipline
CET is a Certified Lutron Dealer trained across the Lutron tier stack. HomeWorks QSX is Lutron’s largest-residence tier with capacity for 100-plus zones. RadioRA 3 is Lutron’s mid-to-large residence tier. Caseta is Lutron’s retrofit tier. Palladiom motorized shades and Ketra tunable lighting round out the Lutron coverage. The Lutron-led specialization shapes the integration brief: lighting and shading first, audio and video second, security and climate third, with all systems integrated through Lutron keypads. The no-subcontractor discipline means licensed technicians on the CET payroll handle every wire, every speaker, every camera, every shade motor. Texas Alarm License #B12702301 governs the regulated security work, and ACR License #2536735 governs the access control work.
Preston Hollow Estate Specialty
Service area concentrates on Preston Hollow (Strait Lane, Walnut Hill Estates, Royal Lane, Northwood Hills, Bluffview), Highland Park, University Park, Plano, Frisco, and the broader DFW area. Preston Hollow is the operational specialty: CET lists Preston Hollow-specific service pages on Lutron lighting, motorized solar screens, audio-video installation, security cameras, and access control. Estate-scale projects (6,000-plus square feet, multi-acre lots, gated compounds, guest houses, pool cabanas, outdoor kitchens, multi-car motor courts) define the typical project profile. Listed budget range for a full smart home integration on a larger Preston Hollow estate runs from $75,000 to $250,000-plus depending on scope.
Five-Star Reputation Across Two Decades
CET maintains a 5.0-star Google rating across 26 reviews from DFW homeowners, with zero negative reviews on the listed profile. Many Preston Hollow clients have been with CET for 10-plus years through system updates, expansions, and ongoing service. The documented process runs through complimentary in-home consultation, system design and proposal with transparent pricing, and professional installation by licensed in-house technicians. Programming and calibration come with full client training. Lifetime support includes seasonal shade schedule updates, new device additions, firmware updates, and remote diagnostics.
Complete Elite Technologies’ stated service profile spans Preston Hollow estates with Lutron HomeWorks QSX as the lighting platform and owner-on-site project oversight, plus Highland Park and University Park retrofits using Lutron’s wireless systems.
Reference Notes
Which dealer authorizations does each Dallas-area operator name on its site? What named DFW submarkets and Park Cities references appear in each portfolio? How long has each operator held continuous status with manufacturer dealer programs? The four operators profiled above each present distinct combinations of platform credentials, submarket coverage, and operating tenure. The notes below collect what is verifiable on each public profile.
Operating profiles. Starpower operates a 20,000-square-foot Dallas showroom partnering with 200-plus premium brands across appliance, audio, video, control, lighting, and architectural integration, with locations across Texas and Arizona. Lutron Platinum status, Control4 Certified Showroom designation, and three-decade operating history are part of the credential profile. Texadia Systems holds CE Pro Top 100 recognition across three years (2019, 2021, 2025), Control4 Diamond Dealer status (highest-ranked DFW for four years), simultaneous Crestron-Savant dealer authorization, Inc. 5000 fastest-growing recognition, and a 46-person team operating from an Addison headquarters. Evolve Technologies holds HTA Certified Luxury and HTA Design Partner dual status, with a Lutron HomeWorks QS plus Ketra tunable-lighting specialty and project concentration in Highland Park and Southlake. Owners Bryce Richardson, Josh Little, and Joshua Allred have operated Complete Elite Technologies since 2011. Complete Elite Technologies operates as a family-owned firm with owner Matt Box, a Lutron HomeWorks QSX-led specialty, Preston Hollow project concentration, a 5.0-star Google rating across 26 reviews, and 20-plus-year operating history.
A note specific to Dallas. Each of the four firms above carries a different combination of credentials. Starpower stands on Lutron Platinum status, Control4 Certified Showroom designation, and a 20,000-square-foot Mockingbird Station showroom. Texadia Systems stands on CE Pro Top 100 recognition across three years, Inc. 5000 fastest-growing standing, and Control4 Diamond Dealer status (highest-ranked DFW four years running) alongside simultaneous Crestron-Savant-Control4 dealer authorization. Evolve Technologies stands on HTA Certified Luxury and HTA Design Partner dual status with Lutron HomeWorks QS plus Ketra specialty, owned by Bryce Richardson, Josh Little, and Joshua Allred since 2011. Complete Elite Technologies stands on Lutron HomeWorks QSX certification, family-owned no-subcontractor model, and Texas Alarm plus ACR licensing across two decades. The Park Cities and Preston Hollow trade-channel pipeline runs through architects, interior designers, and custom builders, and a firm’s standing in that pipeline is built across years of completed work.
Each operator names credentials, dealer authorizations, and trade memberships across a public website and across manufacturer and industry directories that anyone can consult directly.